01 / Platforms
Search captures existing intent.
Baidu can meet customers who are already researching a service, product or problem—if your offer and account route are eligible.
Platform guidance
Choose channels for the customer journey—not the checklist.
Baidu, WeChat, Xiaohongshu and Douyin play different roles. Account eligibility, audience behavior, content requirements and conversion paths all shape the recommendation.
02 / Platforms
Social platforms build context and trust.
WeChat, Xiaohongshu and Douyin need distinct content and conversion expectations rather than the same post everywhere.
Meet active Chinese demand
Baidu Advertising for Foreign Companies
Baidu search can connect a defined offer with people already researching it. We help verify the route, prepare the Chinese journey and manage campaigns around qualified demand.
ExploreShort video with an operating system
Douyin Marketing for Foreign Businesses
We help overseas businesses judge whether Douyin fits the offer, then plan the creative volume, paid distribution and enquiry route required to make the channel workable.
ExploreBuild a useful owned touchpoint
WeChat Marketing for Overseas Businesses
We help overseas businesses decide whether WeChat should support content, enquiries, customer education or paid reach—and scope the work around that role.
ExploreTurn discovery into consideration
Xiaohongshu and RedNote Marketing
We plan Chinese content, account foundations and suitable paid distribution for businesses whose offer can be understood through real experiences, useful detail and visual proof.
ExploreStart with a practical brief
Tell us what you want to achieve in China.
We will review your offer, target customer and likely channel requirements before recommending a scope.