01 / Insights
Answer the decision in front of you.
Each guide starts with a direct answer, then explains the conditions that could change it.
Guides and insights
Clear answers for practical China marketing decisions.
Use these guides to understand costs, account requirements, channel differences and measurement before you commit budget or production time.
02 / Insights
Check current platform facts.
Platform access and policies can change. Important claims are sourced and dated so they can be rechecked.
Account access guide
How to Advertise in China Without a Local Company
Some overseas companies can advertise in China without forming a local company, but the route depends on platform, registration country, industry, documents and landing-page compliance.
ExplorePreparation checklist
Baidu Ads Account Setup for Foreign Companies
Foreign-company setup depends on current account routes and a consistent set of business, website and industry evidence. Review eligibility before building a full campaign.
ExploreBudget planning guide
Baidu Advertising Costs for Foreign Companies
Baidu cost is a combination of media, account-route requirements, Chinese campaign work, landing-page readiness and ongoing management—not one universal price.
ExploreChannel comparison
Baidu SEO vs PPC for Overseas Businesses
Baidu PPC can test defined search demand faster; Baidu SEO can build durable discovery assets. Many businesses benefit from sequencing both rather than choosing by ideology.
ExploreAI visibility guide
AI Advertising vs GEO in China
AI advertising is a paid product with defined inventory and terms; GEO improves the clarity and evidence that may influence organic answers. Do not present one as the other.
ExplorePlatform comparison
Douyin vs TikTok for Foreign Businesses
Douyin and TikTok are separate products with different audiences, ecosystems and operating routes. Reuse insight and assets carefully, but do not copy the strategy unchanged.
ExploreProfessional services guide
How Overseas Professional Services Firms Can Reach Chinese Clients
Define the exact cross-border need, explain verified expertise in Chinese, capture only useful first-contact information and make follow-up ownership explicit.
ExplorePlatform comparison
Xiaohongshu vs WeChat for Reaching Chinese Customers
Xiaohongshu often supports discovery and comparison; WeChat often supports owned information and follow-up. The better choice depends on your audience and customer journey.
ExploreStart with a practical brief
Tell us what you want to achieve in China.
We will review your offer, target customer and likely channel requirements before recommending a scope.